And let’s not forget the “magic ad” or the “headline that works”… The bottom line is that it wasn’t the trainers, programs, systems or headlines. It was me. I was always looking for something to make it less hard, faster or bigger with miniscule or no effort on my part. I invested plenty of time and funds trying to discover a “plug and play” way to riches. And in today’s market, it seems every time you turn around there is somebody launching something or pre-launching something…or launching something that is the pre-launch to something they’re going to launch. We are surrounded by shiny objects that can quickly and basically leave us sitting all alone with no funds left to run the business they were so excited about a short time ago. So what is the answer?
It is simple… There is one essential Truth that, if not embraced, will be your Achilles’ Heel. Said plainly, your success is up to YOU (told you it was simple). That might appear pretty obvious, so let me report… Until you are willing to accept the fact that there is no magic bullet…no gizmo, company, method or person that is the answer to your business challenges, you will struggle. Period. I do know. I have been there. Positive I did the work, I put in the time and did what I was told. I had success, but it seemed there was always another new, shiny object that caught my attention. Sometimes it was a person/training program. Other times it was a promotion method.
Study. Study the industry. Study successful people, past and present, from all walks of life and you’ll notice common characteristics. Study the principles of promotion, the psychology of what moves people to require to buy from you and what that infomercial did to trigger you to select up the phone. Learn the skills, master the techniques and tools you require, and then… CONSISTENTLY apply what you are learning, tweaking where necessary. And don’t expect to make $10,000/month within 3 – 6 months.
Get prepared…I’m going to use a unpopular word here…
Learn how to make $100/month first…then increase it to $1000, then $2500, etc. Face it. To reach the top in any profession, you must study and acquire the knowledge and skills needed. Who among us would require a dentist or a surgeon who was stumbling through trying to figure out what worked? Yet that appears to be an acceptable, common practice in our industry! Putting in effort and time may appear like an unnecessary form of drudgery, at least initially, but you’ll find that in the long run, you’ll become the person you were meant to be AND have the business that you have got always dreamed of.